Jeff Jacobs, the owner of Southwest Specialty Food, developed his first line of products. The Señor Jakes BBQ Sauces. But had little success marketing to the major food chains. With a little luck and a whole lot of heat, he discovered the specialty foods market and began creating what is currently over 200 specialty products now sold worldwide. Each recipe begins with a custom spice mix. Then Ass Kickin' selects the peppers to give the product the right amount of heat. We continue to taste and adjust the recipe until it’s just right. Shop LuxGiftsnGoods for a great selection of specialty and gourmet foods!