is pleased to offer Haus Laboratories by Lady Gaga as one of our women’s luxury lifestyle brands.

In the world of beauty and cosmetics, few brands have emerged with as much dynamism and authenticity as Haus Laboratories by Lady Gaga. Founded in 2019 by the pop icon herself, Haus Laboratories is not just another celebrity-backed brand; it’s an extension of Lady Gaga’s indomitable spirit, her philosophy, and her unyielding support for self-expression.

Origins and Vision

Born Stefani Joanne Angelina Germanotta, Lady Gaga is no stranger to transformation. Throughout her illustrious career, she has been celebrated not only for her musical prowess but also for her avant-garde style and makeup looks. These looks were more than mere accessories; they were statements of art, identity, and defiance. So, when the news broke that Lady Gaga would be launching her beauty brand, the excitement was palpable.

Haus Laboratories wasn’t conceived overnight. It was the result of Gaga’s years of introspection and her desire to give fans and makeup lovers the tools they needed to become the best versions of themselves. The brand’s tagline, “Our Haus. Your Rules.” encapsulates its philosophy: makeup is a tool, not a rulebook, and everyone is invited to play, experiment, and define beauty on their terms.

Product Range and Innovation

At its inception, Haus Laboratories launched with a select number of products, focusing on lips, eyes, and cheeks. This deliberate choice was a nod to the power of these features in transforming one’s look. From shimmering liquid eyeshadows to versatile lip liners, every product was designed to be user-friendly while offering maximum impact.

But it wasn’t just the products themselves that set Haus Laboratories apart; it was the innovation behind them. The brand consistently showcased unique formulations and packaging that stood out in the crowded beauty market. And with Gaga’s penchant for the dramatic, it was no surprise that the brand often introduced products that pushed boundaries and encouraged users to step out of their comfort zones.

Inclusivity and Representation

From the very beginning, Haus Laboratories has been a champion of inclusivity. Gaga has been an advocate for the LGBTQ+ community, mental health, and body positivity, and her brand reflects these values. Haus Laboratories proudly features models of diverse backgrounds, genders, ages, and sizes in its campaigns, creating a message that beauty is universal and not confined to societal norms.

Moreover, product shades are designed with all skin tones in mind, ensuring that every individual, regardless of their complexion, can find products that suit and enhance their natural beauty.

Sustainability and Ethical Practices

In line with many modern brands, Haus Laboratories places a strong emphasis on ethical practices. The brand is 100% cruelty-free and vegan, ensuring that no animals were harmed in the creation of their products. In addition to this, Haus Labs has shown commitment to sustainability by constantly evaluating its packaging and supply chain practices to reduce environmental impact.

Collaborations and Future Endeavors

While the core of Haus Laboratories revolves around Lady Gaga’s vision, the brand has not shied away from collaborations. By partnering with artists, designers, and other creatives, Haus Labs ensures a constant influx of fresh ideas and perspectives, which in turn keeps the brand at the forefront of the beauty industry.

With the global beauty market evolving rapidly, Haus Laboratories, under Lady Gaga’s visionary leadership, is poised to continue its growth trajectory. Upcoming product lines, technological integrations, and potential expansions into skincare or fragrances could be on the horizon, though the brand always maintains an element of surprise.


Haus Laboratories by Lady Gaga is more than a makeup brand; it’s a movement. It invites individuals from all walks of life to embrace their uniqueness, challenge beauty standards, and rewrite the rules. As Lady Gaga has shown time and again in her career, transformation is not just about external appearances; it’s a deeply personal journey of self-discovery and empowerment. Haus Laboratories is an embodiment of that journey, offering every individual the tools and confidence to shine in their authentic light.

Shop for Haus Labs by Lady Gaga along with our other wellness and luxury lifestyle brands.